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'Play to Stop – Europe for climate'
In the run up to the 15th UN conference on climate change in Copenhagen (7-18 December 2009) the EU and MTV have jointly launched the Play to Stop – Europe for climate' campaign.
The campaign gives young Europeans the opportunity to learn, talk and exchange ideas ahead of the upcoming UN conference on climate change.
In addition to the campaign website, publications and commercials, there will be three concerts featuring international artists, in Stockholm, Budapest and Copenhagen – to be broadcast on MTV. The campaign is set to run in 11 EU countries – Bulgaria, Czech Republic, Denmark, France, Germany, Hungary, Italy, Poland, Romania, Sweden and the UK.
Rules of the game
“Participating is easy; just gain points by showing your interest in the fight against climate change. Create your profile, invite your friends and explain with posts and videos the risks of climate change and what the environment means to .In addition to that, by taking the weekly test you can get extra points. The higher your score, the greater your chances of spending two unforgettable days in Budapest and experiencing Editors' free, live performance.
Campaign website
http://www.play4climate.eu/index.php?lang=en
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